For all medical businesses and professionals, CJU Medical Marketing recommends a half day strategic marketing workshop to help develop your brand and marketing strategy or plan. Having a marketing workshop facilitated by an experienced CJU Medical consultant will get to the core of your value offering, who are your target market or segmented markets and what are the goals for your practice or business.
To get to the core value of your business, the CJU Strategic Marketing workshop includes:
- Articulating your business vision – let us understand where your business is now and where you want it to be
- Setting realistic goals – what are the milestones that will help you achieve your goals
- Establishing your market and identifying your most profitable market
- Knowing where your customers are and what is it specifically your customers are buying from you.
- Knowing your position within the market in relation to your target market and your competitors
- Determining the value you bring to your customers.
Going through this process during a strategic marketing workshop ensures that we are focusing on the core values that make up your business and why clients to you; and only after this process can a successful strategy be developed.
The CJU Medical Marketing workshop will be facilitated by a senior medical marketing consultant and together with your team; we will review your business to ensure that core brand values are on target and are being communicated. You will receive full written analysis, target market breakdown and a clear branding strategy including recommendations to drive your business forward.