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Well 2012 is now past and we are all moving forward into 2013 with our goals and expectations held out in front of us. CJUs  focus is always on growing medical business and helping to deliver best outcomes. One of the major changes we have seen over the past 12 months has been the extreme growth of CJU/ICONs Digital Marketing team.  
This has been due to a number of our clients wanting to deliver relevant and important information and education to the general public as well as to the medical industry. Some other changes we noticed in 2012 were:

  1. Big changes from the GP divisions and their merge to the larger medicare locals. Much greater emphasis from the medicare locals on information and education.
  2. Great impacts on current treatment modalities with the advances of stem cell therapy
  3. Movement away from established medical hubs and re-location or duplication of services by high calibre surgical and allied health services to outer metro and regional areas to meet user expectations.
  4. Development of holistic service care models from different surgical specialty groups
  5. Push through from all areas of the medical industry on the importance of raising awareness of services and options to the general community as well as the medical community

Interesting medical facts/statistics we learned:

  1. By 2025 70% of the population will be obese
  2. By 2030 the demand for primary total knee arthroplasties isprojected to grow by 673%
  3. If you drink 2 glasses of wine per day, you could have an alcoholic fatty liver
  4. There is now a “virtual colonoscopy” available.
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A recent article from Herald Sun demonstrated the change in the relationship between family's and their lifelong family GP's.

Some of the interesting findings included:

ONLY one in 10 GPs is a traditional family doctor, with the vast majority of patients now seen by overworked medicos in medical centres and super-clinics.

The proportion of independent GPs who run a solo practice has almost halved across the country in the past 14 years

Practices that have five to nine doctors jumped from 38.6 per cent the previous year to 42.3 per cent.

the proportion of solo practices have dropped to 10.7 per cent, down from 17.9 per cent in 1998-99

 

Excerpt from the Article
Last month, medical industry journal Australian Doctor surveyed 323 doctors, 40 per cent of whom now work for the four main corporate health services, to gauge their attitudes to the corporates.

Responding to the survey, one ex-corporate doctor wrote: "The no-appointment system of some practices ... is not beneficial for patient care, especially when patients are not necessarily followed up by the same doctor.

"Bulk billing only encourages shorter, less comprehensive consultations, which encourages patients to go to these practices for their easy, quick problems - sick notes, repeat prescriptions

Read the full article at here

 

 

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